2016 = a business page on LinkedIn is a must have. What’s more, a LinkedIn marketing strategy should go hand in hand with that. Like every social network, your approach on LinkedIn needs to be thoughtful. You must pay careful attention to who your audience is and how you’re going to approach them. Here are some tips for nailing your next LinkedIn campaign.
Know Your Objective
If you’re planning to advertise, make sure you know where your money is going. Advertising on LinkedIn is not as advanced as other networks but you still have options. Decide if you’re going after impressions or website traffic and then create your ads accordingly. Having a clear objective helps you know who you want to target.
Target, Target, Target
LinkedIn allows you to target people based on the industry they work in, size of business, job title and much more. Depending on the type of ad you’re running you will want the size of your audience to be from about 60k-400k max. Having a broad audience will not only be ineffective but also costly. Remember, advertising on LinkedIn is about quality not quantity.
There are some things that money can’t buy, like genuine conversations. Make sure you’re still connecting with the right people and taking part in conversations. Genuine = don’t sound like spam. LinkedIn members don’t stand for that and your LinkedIn strategy shouldn’t either.
Advertising on LinkedIn is known to have a higher cost-per-click. Don’t let this stop you. As long you know your objective you’re likely going to reach a quality audience. Look for trends with your impressions, conversions and social actions, and then adjust accordingly. We always recommend A/B testing your audiences. More often than not, your audience is not who think it is.
Follow these steps and you’ll be sure to get the most bang for your buck from your LinkedIn ads. We’re more than happy to set up a consulting appointment or run your LinkedIn marketing strategy for you. After all, no one does it better than TBD.