It doesn’t matter whether you’re a local brand, a transnational corporation, or just a person: your reputation is public. And it doesn’t just follow you around, it precedes you. In this Internet age, people can see your reputation, and form an opinion about you, without ever meeting you.
Think about it.
Everyone knows that Comcast has terrible customer service, but how do we all know that? Maybe you (like me) have spent 2.5 hours on the phone trying to cancel your internet before you moved, but maybe you haven’t.
We know this because it’s all over the internet. You can look at Google search results, Yelp reviews, or even just browse through Twitter to find examples of people complaining about companies, brands, and other people.
Managing your online reputation is harder than it looks, because you have to think about every single thing that could affect public perception. For example, you wouldn’t accept a friend request from a faceless profile would you? I mean I wouldn’t. So your business pages need images, and they’ll need to be high-resolution professional-looking photos.
You might be thinking, “Why do the images I use matter? My business is good at what it does and that’s all that matters”
And you would be wrong.
How good your business actually is doesn’t matter that much. What matters is how good people *think* your business is. And that comes from more than just how good you are, ie: your online presence. Can people easily find out information about your business, like your phone number, hours, and location? Can people call you for information and be sure that the information is accurate?
Here’s a quick checklist for you:
Are you on review sites like Yelp and Google?
Do you own your accounts?
Do they have images and accurate information?
Are you on social media (Facebook, Twitter, etc.)?
Do you actually use them consistently?
When people review or comment on your business, do you respond to them?
Are these responses timely and helpful?
If you answered ‘no’ to any of these, then you don’t have control of your online reputation, which means that you can’t make it work for you. And if your online reputation isn’t working for you, it’s probably working against you.
Reviews are the most difficult part of online reputation management. Once they’re published, they live forever on your online profiles, constantly influencing strangers.
Most review sites won’t take reviews down unless they have obscene language, so even if you can prove that they’re fake reviews, they’ll stay up.
So you need someone to help your business accumulate more public positive reviews while trying to decrease the number of public negative reviews, and that’s a system TBD already has built into our Reputation Management software. Wanna learn more? Contact us today.