TO BE A DOER

19 May 2020 / By TBDMedia

Last week’s post (click if you missed it) was to push your buttons on the creative side. But you can’t have one without the other. Not now. So what does it take to execute ‘cool everything’ once you’ve bought into the concept you need ‘cool everything’? Shocking – our answer is you probably need support.

The best-laid plans of yours will go astray. Accept that but fight the good fight. Hire an agency. Even if it’s NOT us. Really. You have a business to run and you can’t be CEO and CMO and CFO and developer and designer and customer service. You can’t, but you can outsource marketing to your benefit. You build the business. It’s your dream. Just get the support you need.

For what it’s worth, our clients receive step by step plans for phases of growth, funneling, and activation. We have done this for all verticals, all brands. Startups. Long term businesses. Your customers are living a life away from their screens but a great creative concept can get their attention if you plan, review, measure, and adapt.

Here are questions you need to ask before you hit ‘send’ on that tweet or hire that intern to Instagram, or give away a car.

  • What is your goal?
  • What is your objective?
  • What is the one thing that will make you feel like you’ve succeeded?
  • What are we launching?
  • What is the timeline?
  • What does the broader, overarching marketing support look like?
  • Are these metrics fair and reachable?
  • How will we track them?
  • What are you currently doing?
  • Is it working?
  • Why/why not?
  • What is your per network mission and agenda?
  • What are you inspired by?
  • What are the demographics of your social audience?
  • What is your content plan?
  • What does your content calendar look like?
  • Is your website converting?
  • Do you track new leads?
  • How can you attribute leads to social?
  • What is your current cost per client acquisition?
  • What is your desired cost per social acquisition?
  • 1000 more but you get the idea, we hope.

If you don’t have these answers, you probably aren’t seeing the results you want. If your team doesn’t bring these objectives to the table, they are failing your company. Thankfully TBD Media can audit, consult, and correct. Our methods mesh creative and data. You need both.