Influencers and Ambassadors?
No thanks. Everyone calling themselves an influencer is getting TIRED.
They can rarely prove true fans, value, or sales. TBD clients deserve better.
STEP ONE - What is real affinity?
The real deal with great marketing - it starts with a great product. What you offer has to be better than what else is out there.
a spontaneous or natural liking or sympathy for someone or something.
It might seem obvious. But if you're not rocking the best, who is going to love you?
STEP TWO - THOSE THAT LOVE YOU WILL ADVOCATE FOR YOU
Marketing that makes sense mines your EXISTING fan and client base. Love them. Incentivize them to share. Give them something to talk about.
STEP THREE - SHARE THE LOVE LOUD AND PROUD
Once you've created something worth talking about, we retarget. Marketing is all about finding new ways to find the people LIKE the people that love you that WOULD TOTALLY LOVE YOU but they just don't know you yet.