Welcome to 2020. At the end of each year, marketing agencies (TBD Media included) beg their clients to prepare overarching goals, strategies, and outlines for the new year. If you can’t put together a huge plan, you can still set some markers to help your overall performance improve. Here are some other things you may want to consider as you forge into this new year:
What 2020 means for social media
There are always end of year wrap-ups, content and blogs about what worked in 2019. Don’t get caught up in trends, but evaluate how channels have evolved and will evolve. Read a bit of digital marketing trend research online or request updates from your agency, vendor or partners.
How did you do last year?
You should also dig into your own data and reports to gauge what you did and what should stay and what should change for your KPIs. Read through feedback and annual data, and look at Google Analytics, traffic drivers, and previous goals. Using this information should help you pivot or retain plans for 2020.
Overall how did your actual business perform? What % of marketing budget did you allocate, and will that grow or shrink? What sales can be tied to marketing? If you don’t know, now is the time to determine the strategy for end-to-end tracking as well.
It’s An Election Year
2020 will fly by and will have noise surrounding November. Will your industry be impacted? Even without a full annual content calendar, planning this far in advance will buffer the impact any news may have on your strategy.
Many clients don’t budget for content calendars this far in advance, but even putting together a small frame of reference and strategy can be a huge asset to you. If you are unsure where to start your review on new strategies, TBD Media can help. You can request a marketing consult call here.