Facebook Update

New Link Clicks Measurement

We've updated how we measure link clicks for Pages to be more consistent with how we measure link clicks for ads. This update allows for more comparability between paid and organic link clicks for your Page's posts and stories.

What this means for your Page

This update doesn't change how your content was delivered, the number of clicks that actually occurred, or how paid link clicks were charged. This change will account for:

  • Inclusion of paid link clicks that occur on Instagram

  • Recategorization of some clicks that were previously categorized as 'other'

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