TO BE Prepared
We sure post a lot of content for you. :) Over the last few years there haven't been any major disruptions to the way we work. We have generated consistent content for your fans and ensured that you are connecting with them on a regular basis. We've been notified about some drastic changes coming to a couple of the different networks that we work with, and wanted to let you know that we are not only prepared but ready to help you stay on top. The biggest change that you're going to see is with how Facebook runs their graph API.
To explain what's going on: basically, when we post a link to Facebook, Facebook automatically generates a link preview. Whether it's content we found on your behalf (someone else created) or something you’ve written (ex. from your blog), Facebook pulls an image and text. We've always been able to edit that headline description and image as we've seen fit. That auto generated preview was completely editable, so it didn’t matter what it was. We could make it fit social title space, social look and feel. It has given us the option to test different copy for the same link, focus on specific angles of content, and best share something that might be more longform on your website in a shorter digestible snippet.
It's understandable (if you think about it) why this could be a problem. Scammers and spammers use this as a way to trick people into clicking questionable things. They could create a scam, reframe it to look like it is, and cause big problems. In the same way, some alt news publishers were posting incorrect news articles and misleading information. With that perspective, it makes sense. But for those of us just trying to do the right thing, the functionality had been hugely helpful.
Facebook has begun to roll out this change and will give us until September to find ways to best post content. We will reach out to our partner manager if we see any large alerts but mainly what we need to know is that if we're posting content from your site we might need to work on the open graph tags. We will vet the posts and we can test them through the open graph debugger tool. It might take some adjusting but we’ll make it work!
That one was probably a big doozy for you, so we'll keep this other one light and simple. It's very exciting to learn that Facebook is now creating groups for pages. We have long been fans of trying to organize and grow little niches on the Internet for your clientele. Groups have been trickier because it was hard to post as your brand. The good news is now we can create this space in the organization. We will be able to basically create your very own fan club!
Your account manager will be reaching out to you personally to double check that you understand the changes that are being made and that we are able to help you utilize them to your benefit. As always a big part of what we promise you at TBD is that we are aware of trends and changes so that you can be at the front of them. We're excited to move forward with you with these new opportunities (and challenges) to make sure you’re getting the very best social available.