TO BE Responsible

At one time, you couldn’t access the internet through anything other than a 50-pound computer and what you could access was unbelievably limited. In 2018, we can connect with loved ones, do our grocery shopping, study for finals, shop for vehicles and homes, and create movies all with devices that fit in the palms of our hands. People can change their lives, for both better OR worse, with a single post. If that doesn’t amaze you, I don’t know what will.

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Cat SpragueComment
TO BE Prepared

We sure post a lot of content for you. :)  Over the last few years there haven't been any major disruptions to the way we work. We have generated consistent content for your fans and ensured that you are connecting with them on a regular basis. We've been notified about some drastic changes coming to a couple of the different networks that we work with, and wanted to let you know that we are not only prepared but ready to help you stay on top. The biggest change that you're going to see is with how Facebook runs their graph API.

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Cat SpragueComment
TO BE Ad Savvy

The part important for clients and potential clients to understand is that knowing this information has given us the upper hand again. Since learning this information, regarding relevancy, styling and best practices that have totally been restructured, TBD rehoned and changed our ad strategy to make sure that the content that we serve, the creative, planning, and targeting that we work so hard on - was 109%.

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Cat SpragueComment
TO BE Transparent

There are so many blogs out there about ‘how to do social’. We kind of thumb our noses up around here most of the time. People that love social love posting about what it is and how to do the basics. They overshare. And that’s fine. The real nuanced approach comes from being great marketers and knowing what of that myriad of options best suits the brand in question.

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To Be Social Requires Thoughtful Design

From long lines of established brands to the hottest in tech startups, we all know design matters.

But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?

It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass.

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Cat SpragueComment
To Be Better at Twitter

Twitter is still working to be the ultimate social network for brands. Deals with the NFL for TNF, livestreaming, I mean, it's all just the beginning. Real time, thought leaders, and consumers looking for immediate customer service are online, waiting for YOU. If you’re just tweeting, you’re not doing it wrong...you're just missing the MORE. Be more like the pros with some of our beyond the newsfeed Twitter advice.

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Cat SpragueComment
To Be Festive AF

The heat is on, especially for brands and marketers. Having holiday promotions takes careful planning and a solid strategy. EVERYONE and their mother runs some kind of holiday deal, so what is yours going to do to stand out from the pack? Holiday promotions can make brands flourish or falter, so here’s how to keep your marketing in line while spreading some good holiday cheer.

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Cat SpragueComment