To run Lead Gen Ads understand they are IDEAL - because people are lazy

You have to spend a lot of dough on Facebook to get a marketing assistant support - a real person in house. TBD Media has worked hard within fair client budgets to hit that amount, as a goal. As a result, we have that person now. Our person has been meeting with us weekly to enhance our client ads, help us work within Facebook’s best practices, and really hone in on the perfect ad. It’s been enlightening, and game changing.

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TO Get the job

I don’t know if you’ve ever had a conversation with Cat. No, not A Cat, The Cat. As in the creator and founder of TBD Media. Anyway, she’s my new boss, and I’m her new graphic designer, and this blog reveals how we got to that place.

So, back to conversations with Cat. She talks at warp speed because her brain is seriously processing thirty dozen things at once. Sometimes it’s hard to keep up, but it’s worth it when you do. After freelancing with TBD for a few months last year, I put it out there that I’d love to have more work. Weeks later, a short burst of a phone conversation ensued wherein Cat revealed there may be a full-time position for me at TBD. Buried amidst the rapid-fire thoughts, was the offhanded directive to “put something together” and we could hammer out the details later.

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To Be Aware

So you’ve got a business. You’ve told your friends and family about said business. You’ve asked them to like your Facebook business page and have them invite their friends to like it as well. You’re hitting the maximum amount of reach you can but you want more. Lucky for you, for a small fee, you can boost any of your posts to reach a larger, broader audience or you can reach a targeted audience.

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To Be Listening

A key piece of social media is learning the importance of what’s called “social listening,” which is the process of monitoring platforms to see what customers, clients, and the general public are saying about your business and industry.

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To Be Adaptable

Recently, Facebook announced that it would reconfigure its algorithm to serve its users more content from friends and family and less from businesses and publishers. I was home sick in bed and turned on a live video stream of a well-known social media site freaking out as if nuclear war was upon us. Other publications went to extremes and began to deem this impending era as “Facebook Zero.” Oh, and let’s not forget about the ad I was served that had a dramatic stock image of a single woman sitting in an empty arena depicting what organic engagement will soon become.

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TO BE tracking....everything.

I tend to think about all of the information out there and what can really benefit our company, clients and ourselves. In my time at TBD, what I've learned most about social is the potential for a bottom line impact. You can't really post and hope it shows value. You have to plan, work and review your efforts continually. That’s where Google Analytics comes in. We use Google Analytics and UTM tracking to ensure the conversations and campaigns have the intended results our clients seek.

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TO BE CREATIVE

TBD impresses upon clients how important it is to have a theme or plan broken down annually, quarterly, monthly, weekly. With a strong grip on the long-term strategy, the day-to-day stays on track and reaches for that overarching goal.

In 2018, we wanted to bring that idea to the creative team as well. Our graphics department and capabilities have grown, as has our understanding of omnichannel (across all media) storytelling. For example, check out our refreshed Instagram! Our goal was to exemplify the power of a story. Each month we’re taking a deep dive into a word or topic of focus as a company,  and relating it to our bigger picture. How do we represent that visually? With a bigger picture, of course!

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